HouwenPlant

Our versatile collaboration with HouwenPlant!

Marco van der Goes, co-owner of HouwenPlant, talks enthusiastically about our creative partnership: "Together with JBB, we have developed a Couture line that has truly become our trademark in the Anthurium market. Couture with a nod to 'haute couture' from the fashion world. Together we determined the colour combinations for our seasonal mixes, in which Aad and Sean played a crucial role."

“We came to the conclusion that a consistent look was essential, and we found that in the Couture line. These stylish sleeves form the perfect basis for thematic designs, whether it's Valentine's Day, Mother's Day or Halloween,” adds Marco, while he talks about the wide range of pot sizes in which this line is available.

“JBB's creative design studio continuously challenges us. Over the past five years we have worked on unity and recognisability in our packaging. We have created a real 'stopping power in retail, with consumers being attracted to the packaging,” explains Marco. "But this doesn’t work as well in the specialist retail segment. There we wanted to express tranquillity and luxury more and that is how the premium Couture Diamond line was created. It features more subtle shades such as aubergine. Meanwhile, we have also rolled out the complete Couture and Couture Diamond lines for our 12 cm Kalanchoe."

Marco van der Goes - co-owner

HouwenPlant appreciates JBB's flexibility and creativity. "We supply the retail segment and the specialist trade, and they are able to provide tailor-made solutions for both segments."